I'm not a coach and I'm not a consultant - I'm a visionary sidekick, which is the only phrase that really captures what this is.
The image I always come back to is a founder lost in a forest - surrounded by trees, by ideas, by tasks, by everyone else's opinions - working hard but going in circles because they can't see past what's right in front of them. The visionary sidekick isn't in the forest with them. They're above it, with a clear view of the founder, the dream they're trying to reach, and the route between the two - and the job is to help the founder navigate their own way there, not to take over the wheel.
What I see again and again is founders who aren't struggling because they don't know what to do - they're struggling because everything they've taken on has worn down the confidence they started with, and the constant outside input has made it harder and harder to trust their own judgment. My job is to help them get back to that - to hear themselves again, back themselves again, and lead from that place rather than react from it.
I work with every founder on three foundations - knowing themselves and their vision clearly enough to make decisions from it, knowing their audience deeply enough to speak to them honestly, and building the right team around them so they can operate as the leader their business needs rather than the person doing everything.
Confidence is what connects all three, and so are the beliefs that undermine it - and working on those is where everything else begins to move.